Quick Wins
The following quick wins are easy to implement and benefit usability, performance, maintainability, security, etc.
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Use Manage Content and Edit Menu buttons in your page components to enable easy editing from within the Experience manager.
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Lets (admin) users insert an HTML snippet into a page template, for example in a header or footer component. This is useful for Google Analytics, temporary surveys, etc. However, make sure to implement a content security policy to prevent security exploits through the HTML snippet!
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When you check in new hst:pages, hst:components or hst:configurations, make sure to sort their child nodes alphabetically.
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Optimize SEO value using the Sitemap, SEO Support, and Robots.txt plugins.
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Make sure that all feedback to the end-user (form feedback, error messages, subscribe mail etc.) is configurable via the CMS or console.
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Make sure components that make calls to external systems are loaded asynchronously so they don't block page loading.
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Correctly configure the delivery tier users and set up the required permissions for polls, form data, etc. NEVER use admin/admin for the site.
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Check all input boxes for XSS and don't allow (all) wildcards in search. For example "e" will crash your site with an OOME.
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Page not found (a.k.a. "404") pages MUST return a 404 HTTP status code (not 200 (ok) or 500 (error)).
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All pages and CSS should be W3C valid.
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Use and/or extend the standard delivery tier components as much as possible. They are based on best practices and optimized for performance.
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Use setLimit for HstQuery equal to pageSize. Use HstQueryResult#getTotalSize() and HstQuery#setOffset(int) for paging.
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Make smart use of logging in debug level.